Planning ahead for 2015

For some of my corporate clients, I am in charge of not only writing blog posts but developing and maintaining the editorial calendar. Once I explained to them the benefits of having such an item in the marketing arsenal, they understood its value.

For one thing, it allowed them to take advantage of already scheduled events or special occasions (think World Fair Trade Day, National Literacy Action Week or Breast Cancer Awareness Month) and, if appropriate, tie it to whatever goods or services...