Trust Matters. Learn How To Earn It and Keep It.
The importance of trust is an emerging topic in business these days, showing up in advertisements, books, blogs, in books and articles. But unlike most buzzwords, trust is an enduring concept.
Trust matters because it is at the core of everything we do. With it, few things are out of reach; without it, leadership is meaningle ss.
Aristotle defines his concept of ethos, or trust, as comprising three attributes: first, intelligence and competence; second, character (that is, reliability and honesty); and third, goodwill.
These same elements of competence, reliability, honesty and consistency continue to form the foundation of trust. Cultivate these elements within yourself, and the trust of others will follow.
So how can you earn trust?
Be credible. Hold yourself to a high standard. No cutting corners, no coverups. Everything you do as a leader is transparent and as good as your word.
Be consistent. Constantly evaluate yourself, measuring your accomplishments and actions not against others but against your goals, your words, your beliefs.
Be competent. Insecure leaders may resort to bragging, but truly competent leaders allow their work to speak for itself. That means a commitment to learning and to building a base of experience.
Be connected. Connection is at the heart of trust—when you are connected you care about others, you communicate with them, you demonstrate the trust and respect you wish to receive.
And once you have trust, how can you keep it?
Be an example. Make sure your actions match your words and beliefs. Lead by example, instructing others through consistency, competency and communication.
Speak the truth. When the topic is difficult, when circumstance are challenging—that is when the truth is most important. When you speak from truth, you deepen respect.
Lead with integrity. Make sure you keep your actions congruent with your values and your words. That consistency is what integrity is made of.
Be accountable. Don’t hide your mistakes or make excuses. Be accountable for your actions and let everyone see you learn from them.
Help others succeed.Become an advocate for others and work for the advancement of those around you. When you help others succeed, learn and grow, you will not only earn trust but you will keep it for a long time.
Trust is at the heart of everything you do, the foundation of every relationship—with employees, colleagues, partners, family and friends. able to capitalize on what matters most.
Lead From Within: Trust is what matters most, and building trust requires an open mind, open heart and open will.
Lolly Daskal is the president and founder of Lead From Within a consulting firm specializing in executive coaching and customized leadership programs. Connect with Lolly Daskal
Additional Reading
Tear Down The Walls So Trust Can Get In
Let Your Leadership Speak For Itself
Photo Credit: Getty Images
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