Trade Publications Click with Instagram

Instagram, everyone’s favorite photo sharing app, is quickly becoming a powerful tool for businesses of all kinds – including trade publications.

Whether your trade publication is trying to reach more readers or simply increase its social presence, Instagram can help spread the word one image at a time.

Here are just a few ways Instagram can benefit your trade publication as well as other types of businesses:

Instagram Business Statistics

A picture is worth a thousand words, which is why thousands of businesses across the country and around the world use Instagram for their marketing endeavors.

For starters, Instagram has just more than 200 million active users that not only follow, but also share images from companies of all kinds each day.

As for the business side of the photo app, more than 1,300 companies and major brands use Instagram regularly.

Of those businesses, nearly 30% are Fortune 500 brands like Nike and Starbucks. With numbers like this, you’re probably wondering how your trade publication can benefit from Instagram.

It’s Free. Yes, Free

One of the greatest words in the English language is also one of the major benefits of Instagram.

If you want to post a picture of the cover of your most current trade publication or share images of the trade you represent, Instagram lets you do it for free.

With millions of users turning to Instagram around the clock, this isn’t just free photo sharing, it’s free advertising. As long as you know your target audience and take rich, interesting photos, you can increase your customer outreach without spending a dime.

Insta-Engagement

As the following article shows, a great photo can grab the attention of millions of potential customers, which is exactly how to harness the power of Instagram for your trade publication.

Instagram is all about engagement, so you need to take some time to really figure out how to represent your trade publication in a photogenic way.

Maybe you take a picture of someone reading through your publication in a busy coffee shop. Or, maybe you take a picture of a successful entrepreneur looking out the window of their corner office with a copy of your publication in their hand.

Whichever route you take, just know the right photo will increase engagement tremendously.

Visual Marketing Goes a Long Way

Although print marketing has been the standby for decades, it simply doesn’t hold a candle to the visual image. You can say so much more about your trade publication with a photograph.

For example, instead of explaining the benefits of the trade, you can show a picture of someone working hard in the field. Visual marketing, like the kind Instagram provides, brings your trade publication to life.

Increasing Traffic

Posting a stunning photo and watching your followers increase is just part of the Instagram experience for your trade publication.

By linking to your business, you can increase traffic to your website with every photo you post. Instagram gets people visually interested in what your business has to offer, which results in an increased interest in your trade publication.

When it comes to photographic success, let Instagram help your publication reach new marketing heights.

Photo credit: Image courtesy of Stuart Miles at FreeDigitalPhotos.net

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