Coaching Breakthrough – Cognitive Dissonance

Dr. Earl R. Smith II DrSmith@Dr-Smith.com Dr-Smith.com Cognitive dissonance is an uncomfortable feeling caused by holding conflicting ideas simultaneously. The theory of cognitive dissonance proposes that people have a motivational drive to reduce dissonance. They do this by changing their attitudes, beliefs, and actions. Dissonance is also reduced by justifying, blaming, and denying. It is [...]