That's Intriguing #33: Want to Grab Attention in First 60 Seconds?

"Instant gratification takes too long." – Carrie Fisher

Did you know . . . 1.8 billion vaccinations are given every year?

Did you know . . . half of those vaccinations are given with re-used needles?

Did you know . . . we are spreading and perpetuating the very diseases we're trying to prevent?

Imagine if there was a one-use needle that cost a fraction of the current model?

Imagine if this was a painless vaccination people couldn't even feel?

You don't have to imagine it . . . we've created it.

In fact, if you look at this article . . .

So went the opening of a client who used this pitch to get funding from investors for her revolutionary product and business.

What's the point?

Will you be presenting an idea or proposing a new program, project or product in the near future?

How are you going to win buy-in?

What are you going to say in the first 60 seconds to motivate people to look up from their Blackberry's and give you their undivided attention?

If you want people's valuable time and mind, be sure to:

1. Open with something they don't know.

2. Ask 3 questions to engage their curiosity so they're eager to hear more.

3. Bridge with the word "Imagine" so they SEE your offering as a done deal, not as a speculative venture.

If you want people to care about what you care about; you've got to grab their attention in the first 60 seconds.

Use these three technqiues to have them at hello . . . and you'll be on your way to winning buy-in to your projects, products and programs.

What's the best opening you've heard or read? Something that captured your attention from the get go?