How To Get and Keep Someone’s Attention

I don’t like watching the nightlynews. While falling asleep, I like the image of portly, fluffy sheep leaping fences running through my mind instead of the local murders of the day.

Yet, in the last two weeks, I’ve listened to about 8 hours of someone talking about a murder that happened more than 10 years ago. I look forward to every Thursday so I can hear more about the murder case.

Why do I hate listening to local crime reports but am fascinated by a murder of more than 10 years ago?

The podc...