‘Adapt or Lose’ and Other SEO Advice from This Google+ HOA

‘Adapt or Lose’ and Other SEO Advice from This Google+ HOA was originally published on BruceClay.com, home of expert search engine optimization tips.

“In our industry, if you can’t adapt, you lose.” Bruce Clay was the guest on an HOA yesterday that one commenter called “Absolutely the best HOA I have heard all year about #SEO.” That link will bring you to our recap and top takeaways from Bruce’s video chat with Ben Fisher and Stephan Hovnanian.

Replay the HOA on YouTube, and click through for a time-stamped play-by-play in the description provided by the Google Plus Business Spotlight show host.

Some highlights for me:

What will drive AI development? “We’re going to see speech interaction drive artificial intelligence, not the other way around.”


On the complexity of Internet marketing today: “One person could be your Internet marketing department 10 years ago. You did the Google thing. Bought some pay per click. Social wasn’t a big deal. Now social is an industry. SEO is more technical day-to-day. Pay per click — you can no longer have a human manage your bids. As a result, Internet marketing can’t be managed by one person any more.”


On the interdependence of digital marketing disciplines: “Internet marketing, which is all of the main disciplines — there’s six of them — all are becoming far more technical deeper. They’re going down, far more technically. And they’re broadening and becoming interdependent upon each other, all at the same time that all this technical information is becoming dependent upon core marketing knowledge.”

And one more nugget of wisdom plucked by Paula Allen: