Word of the Day: oojah

What's "the word I'm thinking of"? Today, it's....

oojah [OO-zsah] noun (TWITO, page 102)

a whatchamacallit; a thingumabob

"Portia had been ruminating for a week over what to name her 'junk shop,' as she referred to her second-hand gift store. Then it came to her. 'Oojah,' she whispered, as she fondled a lamp made from a moose antler."