How to Get Booked on TV- Part Two
Jared, Donald, Laura, and John. Picture used with permission.
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Aloha and welcome back! If you missed part one of this series, head back and check it out here. In part one we talked about getting booked locally, and targeting the weekend morning shows. We also talked about the three types of approaches.
I always try to give you more than my opinion. In my research, I found some stats on what a TV appearance has done for some restaurants. They all experienced their businesses doubling. Ok, let’s talk about where we are. Tim Ferriss credits his TV appearances as a big part of why his books hit the New York Times bestsellers list. Personally, after one appearance on a morning show, I added $4,000 in revenue. I’m guessing I don’t need to convince you of the value of a TV appearance. So let’s continue.
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Third, contact the “associate producer”. The associate producer is the person in charge of finding content. They have the authority to book you. The best time to reach the associate producer is between 10:30 pm and 2 am. They are starting their shift at that time and aren’t as busy. If you wait, they’ll be doing a thousand things and won’t have time to talk.
Call them. Like on the phone. They get hundreds of emails, so your pitch will get lost in the chaos if you try to email. Since they don’t want to miss stories that could be huge later, they always answer the news line. I mean always. Get the number from that stations website and give them a call during those hours.
Be BRIEF! They are super busy and don’t have time to hear a long story. You have five minutes max to pitch them. Give them the pitch about the topic, and then tell them why you’re the right person to talk about this topic. Leverage everything you have in your arsenal.
DON’T tell them you’re “launching a book” or something like that. If they feel this is self-promotional, they’ll hang up. Show them you’re going to add value and have clear takeaways, and when you get on the show, do. You have five minutes to convince that producer that your topic is relevant, and that you’re the right person to talk about it. If you want to be successful, you have to believe it!
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Fourth, leverage that appearance. You’re on TV! How many people can make that claim? Be sure to dress nice and smell good. Talk clearly. You only have a short amount of time, but don’t talk so fast people can’t understand you. The goal of your appearance is to teach the viewers something; it’s your job to be convincing.
People who see you on TV will contact you, and even businesses will reach out. You can also take the video and plaster it everywhere! When you’re submitting to speak at a conference, show them the video. When you’re trying to book consulting at a company, show them the video. Leverage is what leads to income.
Before you launch your next book, product or service, think about how a TV appearance can help. Leverage an event where you live and get yourself booked. Once you get one appearance, they will view you as the expert and keep reaching out.
Does this really work?
This is the question I always ask myself when I read something like this. This DOES work, and I have proof with some people who I’m guessing you know. I talked about leverage, and especially writing from any larger publications. I wrote an article for Entrepreneur Magazine about up and coming podcasts.
Donald Kelly, from the Sales Evangelist podcast, and one of the podcasters in that article, went to his local CBS morning show and pitched a segment on why podcasting can benefit small business owners. He showed them the article I wrote to show that national media organizations are writing about this. CBS said yes, and brought on four of the podcasters from the article! The picture in this article is of those four podcasters after the TV interview on the morning show. They were also able to leverage that article to get into their local paper.
You can do this too!
Remember, 2015 is going to be your year. My goal is to help you build something that gives you freedom in every area of your life. Last series we talked about hosting your own event. A TV appearance can fill that event pretty quickly. Use this strategy for success! Next week we start a series on the ins and outs of the coaching business!
Are you going to try to get on TV?
P.S. Just a reminder that early bird pricing for the new class I’m doing with Jared Easley (one of the people in the picture) ends Tuesday. Details here. We are also having a free call this Tuesday. Details here.
This week’s articles
3 Reasons Why Focusing on Impact Instead of Income Makes You More Money Sooner
Entrepreneur Magazine
The People I Work With Are Driving Me Nuts!
The Good Men Project
An Open Letter to My Grandfather
The Huffington Post
What Will You Do With the Rest of This Year?
The Good Men Project
