Diddy’s DeLeon Tequila Takes Aim At Patron

Earlier this month, Sean “Diddy” Combs stirred up some controversy by declaring a premature funeral–for Patrón tequila–or, as he calls it, “Mr. Pat Ron.”

That didn’t sit well with the brand’s brass. “Yes, we’ve seen some of his comments,” one Patrón rep scoffed. “But quite honestly we prefer to focus our time talking about our own tequila, not others.”

The “other” in question is Diddy’s new DeLeón tequila, which he acquired alongwith beverage giant Diageo, his partner in the incredibly lucrativ...