Josh Bowen: Why I do What I do

Everyone knows this iconic logo.

And regardless of your electronic preference, most people trust this company. Not for what they do or how they do it but rather WHY they do it. Apple’s why is ingrained in every aspect of their business. It is the main reason they are able to dominate their chosen field. They have beliefs. They hold those beliefs trueand center their products around them. It is an amazing concept. Their why drives their massive conglomerate. One of the best companies in the wor...