Launching Your Book

What to do if you're not Gillian Flynn, you don't have a Hollywood hit to help shift two million copies of Gone Girl, but you're still determined to make your book a success?



Writing is a solitary business so it's important to celebrate your book's birth into the world. The launch doesn't have to be a fanciful, costly affair, but if you want to spread the word wider than just family and friends, read on.



Decide on the date well in advance - Tuesdays, Wednesdays or Thursdays are best for book l...