5 Lessons on Branding… Which Led to Launching a New Pen Name

When I signed my first contract for a little paranormal romantic comedy short story back in 2008, I didn’t have a clue about branding. But at least I knew I was completely clueless. I was ready to be a sponge and absorb all the wisdom I could about the wild and wonderful writing business. I knew I was going to make mistakes, but I was prepared to treat my first few books as on-the-job training. (Or, as I like to call them, my “training wheels books”.)

You know how I said I was going to make mi...