Why Every Business Should Have a Facebook Presence
With over 400 million users (and counting!), Facebook is the largest social media network the world has ever seen. Forget about Myspace, Twitter, and Google+, if you’re only going to use one social media website to advertise your company, Facebook should be the one. If you’re still not convinced, or don’t know how to create a Facebook page, keep reading. This article will explain why your business needs a Facebook presence, and how easy it is to create one.
Photo by Marco Paköeningrat
1. Large User Base
Not only does Facebook have a large user base, but it also has over 100 million American members. If you run an American company, just think of the amount of people that you could potentially be advertising to. Ever heard of the immensely popular TV show American Idol? Well, that receives around 20 million viewers per week. Facebook has five times that amount of users! And, with the average Facebook user spending around 55 minutes per day on the website, you have more time than most every other advertising medium to grab their attention.
2. The Facebook Fan Box
Ever visited a website and seen a little blue Facebook box with a lot of pictures underneath it? This is the Facebook Fan Box, and it can be easily installed onto any website. The benefit of this is that potential customers can easily ‘like’ your Facebook page without even having to be logged into the social media site. And, once they have, they will see all of the advertisements and posts that you publish on your page. Facebook has made strides to make interaction easy, and this is one of the major plusses of the site.
3. It’s Easy to Set Up
A Facebook business page can be set up within minutes. In fact, Facebook will even guide you through the process step by step. Once your basic page has been set up, you can add your logo and cover photo, add details about your company like your location and opening hours, and even enable more than one person to monitor and post to the page. So long as you already have a cover photo and logo ready to upload, you should be able to set up your page within half an hour! There’s really no excuse not to have one in his day and age.
4. Marketing Opportunities are Never Ending
The average Facebook users has 130 friends. So, imagine you impress one user with a post or product on your website. If they like it enough, they may share it. That’s 130 new people that are finding out about your brand without you needing to do anything. If any of those 130 people also like your page, your potential customer base will continue to increase. Once you have attracted people to like your page, you can talk to them instantly about new products and new services. You can announce competitions that will get more people talking about your brand. And, you can respond to feedback in real time.
Facebook really should not be underestimated as a marketing tool. With over 350 million active users, it should be your first port of call when starting a social media campaign.
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