5 Businesses That Nail It with Their Web-Design
And it doesn’t matter what your business does: whether you sell water boilers or provide catering services, the design of your site should be up to the task – you cannot afford to treat it as something of little importance. Here are 5 businesses that certainly understand it.
1. Bee’s Wrap
Bee’s Wrap sells the least complicated thing imaginable – an alternative to plastic food wrap that uses ecologically safe ingredients, mostly paper and bee wax. It is a situation when excellent web-design is especially important – firstly, you have a single option to offer, which means that you can tailor the entire site to it (take notice of bee themes and olde-worlde stylization); secondly, you have to impress the visitor right away, showcasing your product – he isn’t going to stay due to the variety of products because there is no variety. And Bee’s Wrap pulls it off perfectly.
2. ExcelBuilders
Down-to-earth, serious businesses like house-building companies often consider it beneath themselves to prettify their websites – their management probably thinks that it is all child’s play and serious people should do business the old-fashioned way. ExcelBuilders is a an unexpected pleasure in this respect – their website looks modern, picturesque and professional – exactly what you would like to see in a company from which you buy a house to live in for years.
3. eKidsRooms
A crucial part of any web-design is to understand who the target audience of your website consists of. A miscalculation in this respect, and you can kiss your incomes goodbye. That is why before you even begin designing your site or giving instructions to the specialist you hired you should clearly understand who you want to attract, who is going to visit the site and what impression you want to create.
eKidsRooms is an excellent example of doing it right: bright colors, large, striking images, fonts that are at the same time rounded and childlike but still very much readable, consistent color palette throughout the site (blue, coral-red, green, brown) immediately let you see the nature of the place you visit.
4. FiftyThree
A company specializing in mobile applications is expected to have a beautifully designed site, and FiftyThree certainly lives up to expectations. Large animated images, high-quality photos showcasing the product from different angles, consistent gradient backgrounds, seamless transition between the elements – these guys clearly show that when it comes to design they know what they are doing. When you look at their products presented in such a manner you immediately want to have their product, even if you personally have nothing to do with drawing and sketching.
5. LuhseTea
There is nothing like a touch of individuality in design. There are many ways to achieve it, and one of them is to combine two themes that are not often brought close to each other and turn them into a core of your design.
Look at how it is done by LuhseTea – tea and Prohibition era are not the two things one immediately couples together. By combining them they make their site design striking and memorable, making sure that any visitor can find them again even if he forgets the exact name of the shop.
These sites show better than anything else that web-design isn’t a thing you can afford to neglect. The design of your site should be an integral part of the image projected by your company; in other words, it is an important tool to be used to its full potential.
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