Facebook's New Groups App Is An Act Of Unbundling That Makes Sense--At Least For Me

The more important a part of Facebook is to you, the better the case for building an entire app around it.

Confession time: Over the past year or so, I've been using Facebook more than ever. But almost all of the incremental time I spend with it happens within Facebook Groups, the service's feature which lets people with a shared interest engage in sharing which can be public, semi-private, or extremely private.

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