This Study Reveals the Tipping Point in Behaviour Change (and How You Can Use It)

Source: PicJumbo. In 1965, a social psychologist called Howard Levanthal wanted to see if he could persuade a group of university students at Yale University to get a tetanus jab. [1] He divided them up into several groups, and gave all of them a seven-page booklet explaining the dangers of tetanus, the importance of inoculation, […]

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