30 Things You Must Know About Your Clients
I always urge you to find out more about your clients – by using the simplest tool in the book – asking them.
I don’t know how many of you actually went and did it, but if you did not, then you are missing the most important part of this blog – IMPLEMENTATION.
What’s the point of reading information if you are not going to use it???
Knowing more would not make your business grow.
Knowing more would not create for you a more balanced life.
You need to take the action and do something with what you’ve learned in order to see change.
So just in case you have not asked your clients, I want to share with you some of your clients’ hidden thoughts – the ones they will never share or admit – and yet – to really succeed – you better know them.
You might find some thoughts on this list cynical, but they’re not.
The truth is that each of us has some fears, insecurities and narcissism that tend to come up when we’re making a buying decision…
If you really knew your clients’ hidden thoughts and acted accordingly, you’d gain their trust, their love and you’d be able to better serve them.
Here are 30 hidden thoughts your clients won’t tell you:
About you
1. You don’t need to be a superwoman. Just deliver on what you promise me.
2. You don’t need to be perfect, but I need to know I can trust you.
3. I want to trust you, but I’ve been disappointed before – so it’s hard for me to trust anyone.
4. You’re always guilty until proven otherwise.
5. Telling me what you don’t know helps me trust you.
About your product/service
6. I don’t care about the facts and figures of your product. Tell me a story to make it exciting.
7. I don’t mind spending the money, as long as I’m getting real value.
8. I want you to do the hard work for me.
9. I don’t understand a lot of your communication. Can you make it clearer?
10. I don’t understand how to use your website, but I can’t admit that because it would make me feel stupid.
About their life
11. My life is really stressful. If you can reduce that stress, you’ll become my best friend.
12. I spend lots of time being scared and worry. Please help me.
13. I’ll pay anything if you can help me not feel stupid.
14. My life is very complicated. Offer me a simple solution that I can implement without learning anything, and I’ll pay you extra.
15. I don’t know what I want most of the time. You need to figure it out for me.
About your relationship
16. I hate admitting when I was wrong, but I respect you when you do it.
17. If I criticize you, that means I care. Make it right and I’ll tell the whole world how great you are.
18. I want to tell you everything you need to know in order to sell to me, but I’m lazy. Make it easy enough and I will. Ask me and I’ll tell you
19. I want to buy your product, but I need you to help me justify it to myself or to my partner.
20. I don’t have any interest in your excuses. In fact, if I even notice them, they annoy me.
21. When I refer my friends and you treat them fantastically, that makes me look and feel smart. I love that.
22. I get jealous if I think you love another client more than you love me. I like to get little goodies no one else is getting. I like it when I feel like you’re talking just to me.
About them
23. I have the memory of a goldfish. Go too long without contacting me and I’ll simply forget you exist.
24. Money is not an issue when it comes to my obsessions.
25. I hate salespeople, but I really like to buy things.
26. I want things cheap (preferably free), but I don’t want to feel cheap.
27. I believe I deserve much more than I’m getting.
28. I rather take a pill to solve my problem than do all the real work required.
29. Despite all that, I secretly think I’m a better person than most people. Help me believe that and we’ll be friends forever.
30. It really is all about me.
Now that you know what your clients really think, how could you change or improve your product, your communication, your customer service or any other aspect of your business?
I’m curious to learn from you.
Please leave me in the comment box below – which of the items above created for you an ‘aha’ moment, and what changes would you make in your business to address these insights…
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Have a magical week! Vered
