Why Airbnb Is Launching A Print Magazine

The glossy new publication is part of Airbnb's grand strategy to bring its brand offline.

Later this week, Airbnb will release a glossy new print quarterly called Pineapple. At first glance, the publishing effort might seem a strange venture for the online accommodations marketplace, but it's actually the next logical step in Airbnb's master plan to make its brand as omnipresent in the real world as it is online.

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