Expressing Emotion is a Duty of Leadership

I work with a lot of executives on their speeches and find that one of their biggest hang-ups is a reluctance to open up and show emotion. And it’s a shame, because a proper display of emotion is one of the most effective ways for leaders to connect with an audience.

The Power of Emotion

Studies show that an “emotionally charged event” has a bigger impact and persists in people’s minds far longer than any ordinary neutral event.

So if you want to really break through to an audience, don’t jus...