Where does your cause fit in?

Think of all of the causes with which you are familiar. Where does yours fit in?

Think of all of the causes with which you are familiar (and with which your organization competes for funding and resources). In the broadest sense, causes fall into two categories: those in which your audiences are interested emotionally (what inspires us with compassion, what appeals to our hearts) or rationally (what informs us, speaking to our minds).

There are many reasons that motivate your audience’s intere...