How to Conduct a Premortem to Win More Sales

Have you ever tried to figure out what might go wrong before a meeting? That might be one of the smartest things you could do to win more sales.

Rather than waiting till the end to find out that you lost – and why – you can think about it way ahead of time when you can still make a difference.

When I think about all the business I've lost over the years, 3 main themes come to mind.