"Indie" is not a Brand

 
Just wanted to say that.
 
Sometimes people latch onto "indie" and think that it represents something beyond an adjective describing a lack of connection to the mainstream distribution channels.
 
It doesn't.
 
Anyone can call themselves an "indie" of any sort they choose: author, filmmaker, musician, etc. There's no rules. No guild. No association. No dues to pay. And only the very loosest of communities.
 
"Indie" just means you're doing it (whatever "it" is) on your own. Which is gutsy and laudable. But it's not a brand.
 
-David