Richard Branson Never Offered Led Zeppelin $800M For Reunion Tour

It seemed like a storyconceived in rock-and-roll heaven: billionaire Richard BransonofferedLed Zeppelin roughly $800 million to reunite for a 35-date international reunion tour; Jimmy Page signed on, but in a theatrical act of defiance, frontman Robert Plant tore up the document–and a guarantee that Zeppelin would have the most lucrative tour of all time.


However, this story–like many that appear too good to be true–appears to be complete fiction. Its origins trace back to a story by U.K. tabl...

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Published on November 12, 2014 09:51
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Zack O'Malley Greenburg's Blog

Zack O'Malley Greenburg
Zack O'Malley Greenburg—a Jay-Z biographer and former Forbes editor—writes on the intersection of music, media and money. ...more
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