Spring Wants To Reinvent The Shopping Mall For Your Phone

Co-founders David and Alan Tisch are betting that the budding m-commerce sector is ready for high fashion.

What, you ask, is that crashing noise? It's the sound of consumer resistance to mobile shopping crumbling. "Every single transactional property on mobile—whether that's Uber, or Hotel Tonight—is lowering the barrier to make significant transactions on your mobile phone," says David Tisch. If you can hail a ride and book a room, why would not also want to buy a car or lease an apartment?

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