Review of the Day: Once Upon an Alphabet by Oliver Jeffers

Once Upon an Alphabet: Short Stories for All the Letters

By Oliver Jeffers

Philomel (an imprint of Penguin)

$26.99

ISBN: 978-0-399-16791-1

Ages 6 and up

On shelves now

Beware ever becoming a brand, my sweet, for that way lies nothing but unhappiness and ruin. Or not. I think the only real and true problem with becoming extremely popular in your field is that you have to battle on some level the ridiculous expectations others set for you. You did “X” and “X” was popular? Make another “X”! Creat...