Great businesses aren’t ‘things’ – not a road, but an intersection.

I remember when I thought business was a ‘thing’. That’s what you get taught in Economics 101 and in Business School. I remember struggling to make my business better – better products, better staff, better profits. Only to find myself working too hard, or dealing with customers unhappy with our systems, or finding everyone trying to juggle more things as the business took on a life of its own.

Everything shifted when I learned that great businesses aren’t ‘things’ – not a road, but an interse...