Small business brand value is more than the Q factor

Have you noticed that every new on-air person hired by a TV network looks like a soap opera actor? They’re all young and pretty. We’re left to think that non-beautiful people need not apply. That is, unless you’re familiar with a certain marketing measurement.

Marketing Evaluations Inc. is the proprietor of a marketing metric used extensively to hire on-air talent. It’s called theQ Score, and it’s as rude as it is simple.

A prospective anchor is presented to an audience who is asked to give one...