Why Context Marketing is Nothing New

So, the latest buzzword in the online space is “context marketing”, or the ability to look into the context of what your customers want and deliver on that need.

And so we have another cool word to join the lexicon of other cool marketing buzzwords in the online space – content marketing, advocacy marketing, persona marketing and, yes, influence marketing (guilty of that one).

But here’s the thing – if you’re not already a “context marketer”, you need to ask yourself what kind of marketer you...