Poster Image, Domain Name Purchased

The last couple of days were good ones!  According to the PR plan for Flesh Wound, I ought to have a start on the poster design that will wind up on college campuses where book club readings or author signings for Flesh Wound are scheduled.  Because things are moving more quickly than I'd planned right now, I've been able to do the following:

Purchase the image I want to use on the poster.  I also purchased unlimited rights to use the image in print media without limits on geography.  The site I purchased the image from is called Fotolia.com.  It is a picture of a girl in a red corset and black latex miniskirt, back to the camera, hands on her bottom.  It ought to be sufficiently eye-catching.  :)  The image and unlimited use rights cost $12.00.
Design a first draft of the poster.  It includes the image and a tagline below it, with a call to action to visit the website dedicated to Flesh Wound.  I worked with my wife on coming up with the design, and then bounced it off a very good friend of mine who runs the Marketing department of a successful multi-billion dollar organization.   She made some excellent suggestions, and I think the poster is now 90% finished.
I also went to GoDaddy.com and bought the domain name for Flesh Wound.  The actual URL "fleshwound.com" was already taken, and I checked it out to see what sort of site it was.  Turns out it is a chiropractic or physical therapy sort of thing.  Definitely not competition for my book , which is good.  I settled instead for "FleshWoundTheBook.com", which was available.

So I'm actually several days ahead of schedule right now.  Here's what I'm going to do next week:

Design FleshWoundTheBook.com:  Now that I've secured the domain name, the next step there will be to design the site.  I'm going to use WordPress to do that because it worked so well for this site, and also I plan on having a blog on the new site, so WordPress seems ideal.
Finalize the poster.  I'm not going to go to production with it, however, until the new website is complete.  I don't want someone seeing the poster, going to the new website, and having it not be ready yet.
Start to research book clubs at local universities and colleges.

The PR plan I wrote is helpful in many ways.  It is the first thing I consult in the morning when I sit down to work.  It helps keep me organized, on the right track, and prevents me from forgetting steps and ideas that I've jotted down as they occur to me.  Next week ought to be very productive.

Have a terrific late October weekend!  Read something that teaches you something you didn't already know!  -Jon