Fresh Thoughts on How to Follow-Up

Why don’t we follow-up? I’ve written here before about how to handle that pile of business cards sitting on your desk weeks after a conference. The question is why does that stack remain there untouched?

The opportunities to follow-up are countless. We should be following up after the conference, meeting, job interview, sales call, even chance encounters where you exchange business cards. Yet, so many of us procrastinate the follow-up until it is completely awkward to do so. In other words, we...