5 Best Marketing Strategies with Examples
It is not enough to have an excellent product – in order to be successful one has to be able to find people who are interested in it and sell it to them in such a way that they would be happy to give him their money even if they didn’t know about the existence of the product beforehand. In other words, the product should be so skilfully presented that a potential buyer should start feeling a kind of product-shaped hole in his existence, understand that up to this moment his life wasn’t complete and only now he received a possibility to make it all whole.
And it is not poetry – here are some examples of products that pull this trick off.
1. Knowing where Your Customers Gather
Dodocase is a company that sells cases for electronic devices, mostly for iPads and iPhones. When they started out they didn’t even have a product to sell, only an idea and a marketing gimmick to sell it – on the first iPad was released they hired people via Craigslist to hand out their discount coupons in queues that invariably accumulated near Apple stores in large cities across the United States. They didn’t even pay them – they did their work for the percentage from the sales resulting from the coupons handed out by each particular person.
2. Knowing Who Your Customers Are
Nootropics, also known as smart drugs or cognitive enhancers, are medicinal supplies or supplements which are aimed at improving memory, both short- and long-term, increasing alertness, enhancing cognitive function and causing overall positive effects on brain activity.
Of course there is a wide variety of people who can benefit from a product with such description, but there is one category of people who are really desperate: students. In other words, it is enough to answer the question “How do smart drugs work?” in a place where they gather online to ensure that a large amount of people will get interested to get their hands on them.
3. Using the Product/Service to Promote Itself
Everybody knows what Dropbox is now; it was different immediately after its launch. Its creators were desperate to increase the client base as quickly as possible, and they did it easily and brilliantly: by motivating the existing users to bring them the new ones, providing them with additional space for each new referred client – it is an excellent example of so-called growth marketing campaign.
4. Employing Content Marketing to the Fullest
Luxy Hair is an online shop that sells only one type of goods: hair extensions. In addition to being highly specialized, which is almost always an advantage, it beats its competitors by extensively using content marketing: their YouTube channel has two million subscribers, more than 250 million views in total, and the shop itself can boast of having 7-digit revenues. The reason? Videos on their channel not only deal with what they sell, but provide high-quality and highly sought-after advice on hair care and similar subjects, which is so useful that people coming to just view these videos often end up buying their hair extensions.
5. Social Network Presence
And we don’t simply mean having an account in Facebook. You can use different social networks depending on the type of business you have, for example, clothing shops can greatly benefit from using customers’ photos of their products on its Instagram page, like Free People does.
The information age provides great opportunities for marketing, opening whole new avenues of human interaction and meeting. Just think outside the box and be on the lookout for new trends and you will hit the jackpot!
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