Magnus Puke, Nordic Sports and Novelty Odds Compiler

A man with the memorable name Magnus Puke has a peripheral—yet financially significant role—in the world’s reaction to the Nobel Prizes. Mr. Puke is employed by Ladbrokes, the British bookmaker firm. Bloomberg News reported on him almost a year ago:

the Ladbrokes list has become a guide to a notoriously wide field, at the same time hinting at how the prize is perceived. Its curator is a Swede named Magnus Puke, whose job title at Ladbrokes is Nordic Sports and Novelty Odds Compiler, and who writes love poetry in his spare time.

(HT Simon Frantz)

BONUS: “Are novelty odds good publicity? You bet“