Can Target Reclaim Its Design Moxie?

CEO Brian Cornell wants to compete on product, and not just price

As Target gears up for its first holiday season since an epic breach of its data systems last year, new CEO Brian Cornell is shifting away from discounts and toward design, with a renewed focus on dressing both its customers and their homes. Whether that strategy will pay off remains to be seen.

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Published on October 23, 2014 12:30
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