Why Pandora Is Opening Its Big Data To Artists

Pandora's new artist analytics platform is genuinely useful, and it's also an olive branch in a bigger battle.

For nine years, Pandora has been amassing a stockpile of data--and 45 billion "thumb" button clicks later, the Internet radio company knows so much about how people listen to music that the insights have become its chief competitive advantage. Not even Apple has succeeded in shaking Pandora from dominance.

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