Determining the best online photo sharing location

Many organizations have a need to display photos online. It may be for products, services, events, staff, their location, or something else entirely. In years past, it was fairly obvious where those photos went: On their website. But now that social media is an option, including some websites that revolve around photo sharing, the water seems a bit muddied.

So how do you determine where your photos should go online? Should they be on your website, on social media, or on both?

The short answer i...