ATO2014: Social media for slackers

Rikki EndsleyRikki Endsley overheard this at a conference: “I don’t believe in social media” but she’s here to tell us that it’s real! Social media is a great way to direct people to where you want them – even your IRC channel. You want to share relevant interesting, accurate information with people – keep on message even with your retweets.


Make sure you avoid PR talk, write like you would talk to someone next to you.


Part of being on social media is begin “social”. You need to retweet, reply and reshare. Participate and grow your reach – ask your network to share particularly important content.


Remember to consider your schedule. If you’re going to an event in a different time zone schedule your tweets for that time zone. Don’t share in your local timezone if the event is 5 hours ahead of you – you’re missing those people.


Measure your success. You can do this with many tools that are out there.


Finally you want to promote all of your accounts.


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Published on October 21, 2014 16:00
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