Defending Customers’ Rights as a New Online Business Model
With the business activities moving firmly into the domain of Internet, customer protection, transaction security and insurance in the World Wide Web become more and more of an issue. And, similarly to any other problem, it gives rise to business ideas that go about solving it. In addition to that, Internet serves as an excellent platform for providing consulting services, direct assistance and advice in easy-to-digest form.
1. Legal Advice
Let’s face it – for the majority of people the world of law is a whole new universe, with unfamiliar rules, and incomprehensible language. And while learning all the ins and outs of this system in order to protect their rights holds certain allure for some individuals (usually with too much time on their hands for their own good), most people are unwilling to deal with this weird and alien world on their own. They are ready to pay money for the privilege of not thinking about insurance, consumer protection and suchlike – which opens a way for an interesting new business model.
In this area, just like in online business in general, content marketing is the thing right now – you should make sure your website has content that is interesting and useful for your visitors. For example, you may start a service helping clients to deal with PPI claims on a commercial basis, but supplement it with a comprehensive instruction on how to claim back PPI yourself. Firstly, it will show that you know your business. Secondly, it will attract people looking for this information. Thirdly, it will show them how horribly complicated the entire process is, making them more likely to ask for your services.
2. Dealing with Online Services
Online businesses which are selling non-material services are on the increase as the communication via the Internet grows ever simpler and faster. Resume writing services, virtual personal assistants, web-design, etc. – some of these things have been around for some time and simply have been transformed by the advent of the Internet, others are a completely new product of our age. But how to deal with them if you don’t have enough experience? How to protect your rights if the service you receive is not up to much?
Helping people deal with this problem may turn out to be a profitable venture. It may be anything from resume writing services reviews to agencies providing assistance in getting your money back from dishonest or incompetent services or freelancers.
3. Keeping People Informed
Sometimes there is no need for official legal proceedings to protect one’s rights – the existing law is more than enough to cover all the eventualities and the person should simply know what rights he has. However, the legislature sometimes seems as if it was doing its best to conceal the real meaning of what it says, which means that resources expressing its meaning in simple, comprehensible form will always be in demand.
Tips on particular situations, manuals, case studies, examples from real life – everything will do. Monetization of such site can be done by usual means, or it can provide paid personal consultations for those who need them. What you have to do is show that you know your way around.
The more complicated our world gets, the more situations the legislature has to account for, which means that no person who doesn’t make it his or her business to know all the ins and outs of consumer protection law can know everything on this topic. Previously if somebody got into such a situation he would go to a lawyer – today he can simply Google the issue. And it is your business to be the one which he finds as a result.
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