“Glow With The Show” Changing To “Made With Magic” at Disney Parks

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Recently Disney rolled out “Glow With The Show” ears; they appeared at Walt Disney World last year and were introduced at Disneyland a year prior. Well, it seems that the concept is being re-branded, and it will now be known as “Made With Magic.”

In addition to being re-branded, new merchandise items have been created for guests to purchase and enjoy. These items include a Sorcerer Mickey wand (which will offer an additional function of changing the light patterns of other “Made with Magic” products), a Mickey Mouse glove, and a Minnie Mouse headband. The previously offered “Glow With The Show” ear hats will still be available, as well.

For those who are unaware, the “Made With Magic” items utilize interactive technology that allows the products to blink and change color in response to the environment you are in at the parks. Places in Walt Disney World that make use of the interactive elements include Fantasmic! and The Osborne Family Spectacle of Dancing Lights at Disney’s Hollywood Studios, as well as the Celebrate the Magic castle light show and the Wishes fireworks show at Magic Kingdom. At Disneyland, the products interact with World of Color at Disney California Adventure, as well as Fantasmic! and the nighttime fireworks show at Disneyland. When the merchandise isn’t interacting with the environment, it is in a color-changing mode.

The first item to arrive will be the Minnie Mouse headband, which will be available in late October/early November. The Mickey Mouse glove and Sorcerer Mickey wand can be purchased beginning in late November/early December. The ear hats are available now. Each item will cost $25 and be available at select locations throughout Walt Disney World and Disneyland.

With the new products being offered, are you more likely to purchase a “Made with Magic” interactive item?

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