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I probably do more than my fair share of complaining about shoddy editing and the like, but even before this latest crop of WTFery, I was starting to mull over the fact that whenever somebody mentions, for whatever reason, returning a book they weren't satisfied with, my knee-jerk reaction has always been "whaaat? you can't return a book! it's just not done! omg somebody pass me the smelling salts..."
Like, as soon as they've got your money, you just have to take your chances that the author and editor and publisher have produced something worth your time and dollars. How does that make sense?
Quite, quite seriously, this is something I am determined to work on. It's not unreasonable to expect something that reads like professionals had a hand in making it. And expecting any less than that does no one any favors.
And I'll keep posting my 1- and 2- and 3-star reviews, too. Luckily, I've only had one author pop in and take issue with something I've written in a review, and she wasn't unreasonable about it and dropped the subject when I didn't back down. Every other interaction with authors here on my reviews has been 100% positive. It sucks that this guy 1) wasn't satisfied with your positive review and 2) had to be told to go fuck himself when any sensible person would know enough to go do so after behaving so badly.

I've got a lot of feelings on both sides of this issue, because I'm both an author and a reviewer. I think most of my thoughts don't really point to any helpful solutions or answers, but I think them worthwhile enough to share anyway, so just bear with me.
I was really reluctant to get into reviewing at first because I'm one of those people who think opinions are like assholes--just because I've got one doesn't mean anyone wants to see it, because at the end of the day it's just another asshole. I think this is probably something cultivated from my years as a reader who seemed to always have taste that went against the grain and popular trends and consequently ignored most reviews. I feel fortunate that no authors ever started any controversy with me over a review, possibly this is because I didn't link my reviews to my author profile, but I did have a few fellow readers disagree with me. Normally I explained my opinions a bit more in depth and tried to maintain an attitude of agreeing to disagree, but that wasn't good enough for a few commenters, who demanded I validate my opinion in some way.
I found that to be absurd, but it really highlighted a key point about the review community for me. Namely, that everyone takes every review as the gospel fucking truth, instead of remembering what a review is by definition--an opinion. Are those useful to readers? Absolutely. Are those useful to authors? They certainly can be. Are those fact? Not in the slightest. Everyone--author, reader, reviewer--should go into a review remembering what they are and what they're supposed to be about at their core, and I think we'd have a lot less people starting drama.
As an author, I've had some reviews that clearly outlined how little I connected with that particular reader, and there have been a few that made me shake my head in disbelief. There have also been a few that felt like very personal attacks and not relevant to the work, or at least very poor decisions by the reviewer to even purchase my book in the first place. And yes, there are a few reviewers that I wish would stop reading my books. They clearly don't enjoy them or understand why anyone would, so I can't imagine what keeps drawing them in. I don't begrudge them that, they have the right to dislike anything they choose, and I know I couldn't possibly write something that would please every single reader no matter how talented i was or how hard I tried. Those reviews don't upset me, mostly, they just confuse me.
I've never commented about any of those, only commented on positive reviews I've received. Recently, I've decided to stop commenting on reviews entirely because it seems that every comment made is taken poorly, be it positive or negative. This is a personal choice for me, but I can see why others have made a different choice. It's hard to pour so much effort into something you love so much and then see all the blog posts about authors charging too much for their work, price--not quality--being the number one deciding factor for many readers on purchasing a book, how readers now have "buy" and "borrow" lists to denote which authors they're willing to pay for, and many other similar sentiments. As an author I constantly feel like my craft, not just my own personal work, is under attack and so I can see how some authors might take a negative review as a personal slight and not the honest opinion it was meant to be.
Is that cause for bullying? Of course not. There's never a call for bullying on either side. I think some reviewers publish reviews with malicious intent, and I think some authors claim harassment to punish reviewers who say things they don't agree with, and I really just wish everyone would just shut the fuck up and act like a goddamned professional for two seconds.
The explosion of the online publishing community has given people a forum to express themselves like never before and in so many ways people are just using that to prove what douche bags they are most of the time. Back in the day, before online publishing existed, it was so hard to break into the industry that most authors had heard so much negativity about their own work (oftentimes from their own editor or agent) that they developed the sort of thick skin necessary to just ignore negative reviews or treat them as advice on how to improve. Likewise, most reviewers were employed somewhere, a newspaper or magazine, and therefore had to conduct themselves with a modicum of respectability. Now, with the way e-publishing has really fast-tracked the publishing process and made the industry accessible to so many more people, we've got an influx of people who've got a book published, but really aren't tough enough to call themselves authors. Similarly, the fact that anyone can log on to any number of sites and post any damned thing they want about a book means that a lot of people now have a venue to air out all their butt-hurt whining.
Why can't everyone just take a step back and remember that we're all here because we love the books. It's about the books man, there's no room for egos anywhere in it...
That may not be a popular opinion here, but oh well, I'm an exhibitionist at heart--every now and then I just wanna show my asshole to the world. If it gets me fucked, then so be it. ;)

I'm glad you did! :D
"Namely, that everyone takes every review as the gospel fucking truth, instead of remembering what a review is by definition--an opinion. Are those useful to readers? Absolutely. Are those useful to authors? They certainly can be. Are those fact? Not in the slightest. Everyone--author, reader, reviewer--should go into a review remembering what they are and what they're supposed to be about at their core, and I think we'd have a lot less people starting drama."
I think it's something of a naturally pessimistic outlook. Negative validation. One one-star review outweighs multiple five-star reviews because we're looking for confirmation of our worst fears.
In my case I think it wasn't so much what I said, but the fact that the reviews themselves became super popular. Reading a negative review is tough, reading a negative review that a whole bunch of your fans think is hilarious and 100% spot on adds a whole 'nother level to it.
"Back in the day, before online publishing existed, it was so hard to break into the industry that most authors had heard so much negativity about their own work (oftentimes from their own editor or agent) that they developed the sort of thick skin necessary to just ignore negative reviews or treat them as advice on how to improve."
I agree completely on this, but I backed off saying it because I was worried it would stir up more shit than the insight was worth. I can think of at least two authors who I reviewed really harshly and then later met them in person and they were super chill and not the slightest bit upset about it (okay I'll spill, it was Damon Suede and Kate McMurray) and I remember being impressed by their professionalism. But then both of those authors are seasoned professionals in the traditional publishing world and I remember thinking that was the difference.
I'm beginning to feel that the main problem is that authors have forgotten that their books are being sold as opposed to just distributed by fairies riding magical unicorns. The way the system is set up makes it so easy to lose sight of that. A check comes once a month with an invoice for number of copies sold, but few authors actually participate in the selling process.
No one would ever suggest that I was obligated to "be nice" if I ordered food from a restaurant and the delivery boy showed up two hours late with an oversalted order. No one would call me a troll for posting a review of that experience on Yelp. No one would say it was bullying if the owner of said restaurant was rude and obnoxious to customers and the customers responded by organizing a boycott ... Why is there such a large group of seemingly intelligent people who think authors should reap the benefits of commerce yet be excluded and protected from its realities?