Why Reinvent the Wheel?

Here’s a classic case of two guys who have no idea that there might be a better way. Meanwhile the salesman behind them has a wonderful opportunity to turn a Latent Need into an Active Need. All he needs is the right approach that will cause these gents to recognize enough value to go to the decision maker and present a logical and compelling case to approve funding. Fortunately, these opportunities literally present themselves every day, in virtually all industries all over the world. Let’s implement Question Based Selling and go sell.