Writing a Punchy Press Release

What to do if you're not JK Rowling, you don't have a big publishing house to promote you but you're determined to make your book a success?



The ideal press release will contain not only all the relevant information about your book but also a tantalising hook to snag the attention of any journalist reading it. It should be as concise as possible and no longer than an A4 piece of paper (around 500- 700 words). Relevant information should include:



1. The headline. At its most basic, this will be...