Coca-Cola Launches New Program To Recruit Startup Founders

Coca-Cola Founders is a new way to create startups, the company's vice president of innovation and entrepreneurship declared.

Coca-Cola announced the launch of a new entrepreneurship program at Fast Company's Innovation By Design conference today, in conversation with Fast Company senior writer Linda Tischler. David Butler, Coca-Cola's vice president of innovation and entrepreneurship, (who has written a book with Tischler) announced the Coca-Cola Founders program, a way for startups to gain access to Coca-Cola's tremendous reach and for Coca-Cola to tap the ideas of independent entrepreneurs. The company goes into startup communities around the world and hand-selects founders, giving them insider access to Coca-Cola--both the company's assets and its challenges. The founders' ideas are then shaped by what they see inside Coca-Cola.

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