A First Look Deep Inside Amazon Game Studios

The e-commerce giant aspires to fuse talent, technology, and marketing muscle into a fresh, highly Twitch-able approach to gaming.

To trace the beginnings of Amazon's interest in the game business, you need to go back a long way--at least to the holiday season of 1999. That's when the company, best known at the time as "Earth's largest bookstore," began offering video games for then-popular machines such as the Sega Dreamcast, Nintendo 64, and Neo Geo.

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