To boost Google Helpouts, the company is embedding its video chat-based marketplace into search results.
Google is running a trial to extend Helpouts, a marketplace that lets people share and sell their expertise over video chat, to its search results. The test applies specifically to the medical segment of Helpouts: When Google users search for certain symptoms, such as pink eye or the common cold, some of them will now see a prompt to talk to a medical professional, with the search giant covering the fee for a limited time.