When Writing, Ask Yourself: “Why Would Anyone Want to Read this?”

From David Mitchell, the author of Cloud Atlas and The Bone Clocks:

“One of the questions I always try to keep in the front of my mind is to ask why would anyone want to read this, and to try to find a positive answer for that. People’s time, if you bought it off them, is expensive. Someone’s going to give you eight or ten hours of their life. I want to give them something back, and I want it to be an enjoyable experience.”

Link: Soul Cycle

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