The Hidden Blessings in a Slow Start

When we set goals, there’s nothing more frustrating than getting a slow start. We can see the target, we know where we want to go, but we can’t seem to get traction.

That’s how I felt with our recent fall enrollment campaign for Platform University. We actually beat our goal in the end, but as I wrote earlier this week, it didn’t start that way. Based on the early results, we were going to miss big.

My team turned up the heat immediately. There wasn’t a single big breakthrough. We fought for every gain. But the gains came, and they were snowballing by the end. By the close of the campaign, it was our biggest launch to date.

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