What The Frack? Brands, Please Learn From The Komen Foundation's Latest PR Mess

In a textbook pinkwashing move, Baker Hughes, a fracking company, just installed pink drill bits for breast cancer awareness. Um, yeah.

Baker Hughes, a Texas-based oil services company that performs fracking, has slapped some pink paint on their drills to show their support for the Susan G. Komen breast cancer foundation. This partnership is problematic for several reasons, including, as Lindsay Abrams of Salon reports, that fracking is associated with a carcinogen called benzene. (This is not the first time the organization has been involved in awkward public moves.) The blowback against the Komen foundation is just beginning: Lizz Winstead, cocreator of The Daily Show tweeted "Cancer for the Cure!!!" and Sarah Silverman, among many others, also expressed shock.

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