“Look Inside” What’s That All About?

I recently read a blog post in which the writer said she never read reviews of the books she was interested in, nor did she read the book blurbs in the descriptions of the book. All she cared about was the free excerpt offered by the author or publication site.

Most books listed on Amazon have this feature. It’s called “Look Inside” and it provides any potential book purchaser the opportunity to read the prologue or first ten percent of a book at no charge. When book buyers are surveyed after...