If You'd Like To Interact With The Future Of Audio Ads, Please Say "Proceed"

Now when an audio ad talks to you, you might need to talk back.

It's not weird for an audio advertisement to talk to you, except when it's asking for a response in return. That's probably why the first time I heard one of XAPPmedia's new interactive audio ads, I actually missed the opportunity to respond--I didn't realize it was talking to me personally.

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